For my web design class, I needed to develop a promotional campaign for the restaurant website I built — Umi to Hi. Instead of choosing a typical discount or limited-time offer, I wanted the campaign to feel more meaningful and aligned with the idea that food brings people together. That’s where the Season of Warmth concept came from.
The goal of the project was to create a promotion that not only fit the brand, but also told a story. Since Umi to Hi is centered around comfort, craft, and connection, creating a campaign that gives back felt like a natural fit. The idea of donating $1 for every Miso Ramen sold allowed me to design something that felt positive, community-focused, and emotionally relevant — especially during the holiday season, when people are more open to supporting others.
Because this is a school project, the nonprofit — the Coastal Community Support Fund — is fictional. But designing around a charitable concept helped me practice building messaging, landing pages, and social content that communicates purpose, not just promotion. It also pushed me to think about how brands connect with people on a deeper level.
In the end, I chose this campaign because it balances creativity, empathy, and design strategy. It allowed me to showcase the restaurant, highlight a signature dish, and build a story that reflects both culture and community — all while completing the requirements of the assignment.
